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Who Reads AudioBooks and Why
(Research and information from Audio Publishers
Association)
Audiobook listeners are well-read and
ardent fans of both the spoken and the written word. Readers
are increasingly turning to audiobooks as a way to supplement their
reading time. Avid readers use audiobooks to keep up when
their eyes are busy.
 The
number-one place people listen is in their cars,” says Mary Beth
Roche, publisher at Audio Renaissance. As
commuter times lengthen, she says, avid readers are driven to books
that let them keep their eyes on the road. The average rush
hour driver will spend an additional 62 hours stuck in traffic—at
standstill—each year. (Texas Transportation Institute 1002 Urban
Mobility Study)
Audiobooks celebrate the most
incredible instrument of all: the human voice! The industry's
best storytellers - the talent who ‘tell’ the author’s ‘story’ -
transport us from the written page to as far as our imagination can
soar. The time honored art of storytelling, then, is the gift the
most talented narrators bestow upon us. Listen to just some of
our most notable The
Audie® winners, and Audiofile
Magazine’s Earphone recipients, and Golden Voices: Barbara Rosenblat;
Jeff Woodman; Kate Fleming; Simon Jones; Barbara Caruso; Simon
Prebble; Oliver Wyman; and Jenna Lamia. Or up and comers
perhaps destined to be most notable, including Cassandra Morris and
David Ledoux. Hear these wonderful storytellers and imagine
‘audiobook’ as a creative, distinctly unique performing art.
Listening to audiobooks fosters
reading comprehension, fluency, language acquisition, vocabulary
development, and improved achievement. (“Not Just for Listening,”
Book Links, May
2005) |
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